To stay competitive, you must stay relevantly differentiated. To do this, you must shift. To do it credibly, you must focus.

Shift Ahead offers a smart, calculated approach to knowing when to change course and how to pull it off… It teaches readers how to spot warning signs that it’s time for reinvention; how to overcome barriers in the way of future goals; how to maintain authenticity when shifting gears – or direction, and how to execute change…brilliantly.

Allen Adamson Brand Simple Consulting
Allen Adamson is a noted industry expert in all disciplines of branding and marketing who has worked with a broad spectrum of consumer and corporate brands, as well as brands in the non-profit sector. Given his perspective and depth of experience, Allen is able to help his clients not simply understand, but, more critically, put into play practical strategies that generate long-term business value and increased brand equity. The author of three books, Allen is currently working on his fourth: Shift Ahead

To contact Allen, call 917-749-3611 or email him at

Shift Ahead

In his new book, Allen studies how brands succeed in a market in which change is the only constant. Learn More

FH Allen Adamson writes about branding and marketing as a contributor for and The Huffington Post.
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