Allen Adamson

Allen Adamson is a noted industry expert in all disciplines of branding and marketing who has worked with a broad spectrum of consumer and corporate brands, as well as brands in the non-profit sector. Given his perspective and depth of experience, Allen is able to help his clients not simply understand, but, more critically, put into play practical strategies that generate long-term business value and increased brand equity.

The author of three books, Allen is currently working on his fourth: Shift/Focus

Forbes Contributor

Screen Shot 2015-10-16 at 1.48.20 PMVolkswagen will have a far greater challenge in repairing its brand name than did BP did after the Deepwater Horizon Spill. Here’s why. Read More on


Shift/FocusIn his new book, Allen studies how brands succeed in a market in which change is the only constant. Learn More

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